![]() ![]() To create a personalized mailing list, you need to segment your target audience. You can remind the user of the forgotten items in the basket, send a gift on a holiday, develop recommendations based on what items he viewed or bought. The newsletter is easily personalized, this allows you to get more profit. Most of the services have templates available that allow you to do email layout without CSS and HTML coding skills, and design attractive sign-up forms. As the number of subscribers grows, it is already worth considering investing. You can get started with a marketing channel like email marketing without a budget or with a small investment. The most popular ones today are GetResponse, Unisender, Mindbox, etc. V After the database is assembled, templates and banners for letters are configured, you can pay for a suitable tariff in the selected service. However, they are often enough to set up your first newsletter and test the possibilities. But, as a rule, their functionality is limited. ![]() ![]() The metric demonstrates how much profit the business gets from the funds invested in the advertising channel. It has a high return on investment (ROI). Nowadays, email marketing brings a much higher return to the business than the investment in it. What are the benefits of email marketing services? The services provide convenient tools for flexible customization of letters at your discretion, they have many templates that can be conveniently customized to suit the individual needs of your business.Įmail marketing services provide flexible and detailed analytics on the results of sending emails: you can see who read emails, who deferred reading, and who sent them to the spam folder, or marked them with a checkbox. If you download a subscription base from your site - in order for it to be automatically unloaded and updated with the mailing service, it is enough to integrate it with CRM via API.Įmail marketing allows you to increase the number of calls and increase business sales. You can start working even with a “cold” target audience, and if it is already prepared, you can get high conversions by regularly sending automatic emails for “warm” and “hot” customers. With their help, you can lead the client through the sales funnel. Email newsletter services allow you to conveniently and flexibly configure sending letters to the subscriber base, target audience, and another group of recipients whom you want to notify about the upcoming event with one letter. ![]()
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